Zalo Ads.
Vietnam-native reach — connected to Zalo OA for follow-up and retention.
Zalo is the messaging app most Vietnamese adults use every day, including audiences that are less active on Facebook or TikTok. Zalo Ads lets you reach them and, more importantly, bring them into your Zalo Official Account — where you can follow up, nurture and sell again.
Role in the funnel
Local reach → Retention
Best for
- Local services, real estate, education
- Reaching audiences outside the big cities
- Building a Zalo OA follower base
- Lead generation with phone follow-up
Formats
Zalo Ads
Zalo OA follow ads
Grow your Official Account so customers can message you and receive updates.
Form ads
Collect leads inside Zalo with contact details ready for your sales team.
Website & landing page ads
Drive traffic and conversions to your site or Zalo Mini App.
Video & article ads
Tell richer stories in Zalo and partner apps in the VNG ecosystem.
Zalo Notification Service
Transactional follow-up messages — confirmations, reminders and care — after conversion.
What's included
- 01Zalo Ads account and Official Account setup
- 02Audience targeting by location, demographics and interests
- 03Lead form and OA message flow design
- 04Mini App and CRM connection for follow-up
- 05Reporting on leads, OA growth and repeat sales
KPIs we track
- Cost per lead
- OA follower growth
- Message response rate
- Repeat purchase rate
How we optimize
Capture, then nurture
Every campaign feeds the OA, so each lead can be contacted again without paying twice.
Local precision
Location targeting down to province and district for businesses with physical reach.
Speed to lead
Form leads route to sales instantly — response time is often the biggest conversion lever.
Retention loop
Notifications and OA content turn first-time buyers into repeat customers.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.