Facebook Ads.
Discovery and conversion at scale — across Facebook, Instagram and Messenger.
Meta is where most Vietnamese customers discover brands they were not searching for. We run Facebook and Instagram ads as a full-funnel system: broad reach to build demand, proof to warm it up, and offers to convert — all fed by clean conversion data.
Role in the funnel
Awareness → Conversion
Best for
- Ecommerce & D2C brands
- Lead generation for services
- Product launches & seasonal campaigns
- Retargeting and repeat purchase
Campaign types & formats
Facebook Ads
Advantage+ sales campaigns
Automated prospecting and retargeting in one campaign, optimized to purchases or value.
Lead ads (Instant Forms)
Native forms that pre-fill contact details — paired with qualifying questions to protect lead quality.
Click-to-Messenger
Start a conversation instead of a page visit — ideal for consultative sales.
Reels & Stories
Vertical video placements built for the first three seconds and sound-off viewing.
Carousel & Collection
Multi-product formats for catalogues, feature walkthroughs and storytelling.
Dynamic product ads
Catalogue-driven ads that show each person the products they viewed or are likely to buy.
What's included
- 01Pixel, Conversions API and event setup
- 02Account structure and audience strategy
- 03Creative briefs, testing roadmap and ad production
- 04Daily pacing, weekly budget reallocation
- 05Live dashboard tied to orders and revenue
KPIs we track
- ROAS
- Cost per purchase
- Cost per lead
- Hook rate & CTR
How we optimize
Signal first
Conversions API and deduplicated events give the algorithm the data it needs to find buyers, not clickers.
Consolidate
Fewer, larger ad sets exit the learning phase faster and deliver more stable results.
Creative is targeting
With broad audiences, the creative chooses the customer — so we test hooks, angles and formats every week.
Frequency control
We watch frequency and CTR decay to refresh creative before fatigue raises costs.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.