Performance Max.
One campaign across all of Google's inventory — guided by your data.
Performance Max runs a single campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, using Google's AI to find conversions wherever they are. It is powerful — but only as good as the goals, feeds, assets and signals you give it. That is where we focus.
Role in the funnel
Full funnel → Conversion
Best for
- Ecommerce with a product feed
- Lead generation with offline conversion data
- Local and store-visit goals
- Scaling beyond search volume
What we set up
Performance Max
Asset groups
Themed sets of headlines, images, videos and logos — one per product line or audience.
Audience signals
Customer lists, site visitors and custom segments that tell the AI where to start.
Merchant Center feed
Clean titles, images and attributes so Shopping placements match the right searches.
Search themes & exclusions
Guide which searches to pursue, and exclude brand terms or irrelevant queries.
Conversion goals & values
Optimize to the actions and values that matter to your business, not every click.
What's included
- 01Goal, value and conversion tracking design
- 02Product feed audit and optimization
- 03Asset production: copy, images and video
- 04Brand exclusions and search-term insights review
- 05Incrementality checks against Search and Shopping
KPIs we track
- ROAS / conversion value
- Cost per acquisition
- New customer rate
- Asset group performance
How we optimize
Feed is the foundation
For ecommerce, product titles and attributes decide where you show — we optimize them first.
Feed the right goal
Offline conversions and new-customer goals stop the campaign from chasing easy, low-value sales.
Asset rotation
We replace low-rated assets and add video so Google does not auto-generate weak ones.
Guardrails
Brand exclusions and negative signals keep Performance Max from taking credit for demand you already own.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.