Google Search Ads (SEM).
Be the answer at the exact moment customers are looking.
Search captures demand that already exists. When someone types what you sell, the right ad, keyword and landing page decide whether they buy from you or a competitor. We build search accounts around intent and margin, not keyword volume.
Role in the funnel
Intent → Conversion
Best for
- High-intent services and B2B
- Local businesses and showrooms
- Ecommerce with clear product demand
- Defending your brand name
What we run
Google Search Ads (SEM)
Responsive search ads
Headlines and descriptions combined automatically — we write them around intent, proof and offer.
Keyword & intent mapping
Keywords grouped by buyer stage and match type, with negatives to cut waste.
Assets (extensions)
Sitelinks, callouts, structured snippets, calls and locations to win more space and clicks.
Brand campaigns
Protect your name from competitors bidding on it, at a low cost per click.
Smart Bidding
Target CPA or target ROAS, guided by real conversion values from your CRM or store.
What's included
- 01Keyword research and account architecture
- 02Ad copy and landing page recommendations
- 03Conversion tracking with GA4 and enhanced conversions
- 04Search terms review and negative keyword lists
- 05Weekly bid, budget and query optimization
KPIs we track
- Conversion rate
- Cost per acquisition
- Impression share
- Search ROAS
How we optimize
Intent over volume
We pay for the queries that buy, and exclude the ones that only browse.
Search terms hygiene
Weekly review of real queries keeps spend on relevant searches as matching loosens.
Value-based bidding
Feeding real order or lead values lets Smart Bidding chase profit, not just conversions.
Message match
Ad, keyword and landing page say the same thing — the fastest way to lift Quality Score and conversion rate.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.