LinkedIn Ads.
Reach B2B decision-makers by job title, industry and company.
LinkedIn is the only major platform where you can target by professional identity — job title, seniority, function, industry and company size. Clicks cost more than elsewhere, so we use it where a single qualified lead or account is worth it: B2B, recruitment, education and export markets.
Role in the funnel
B2B decision-makers
Best for
- B2B products and services
- Account-based marketing (ABM)
- Export and international markets
- Employer branding and recruitment
Formats
LinkedIn Ads
Sponsored Content
Single image, video, carousel and document ads in the LinkedIn feed.
Lead Gen Forms
Forms pre-filled from LinkedIn profiles — high completion, accurate job data.
Conversation & Message Ads
Personal messages in LinkedIn inboxes with multiple reply paths.
Document ads
Share guides and reports in-feed and gate the download behind a lead form.
Matched audiences
Upload target company lists or contacts, and retarget site visitors and video viewers.
What's included
- 01Ideal customer profile and audience build
- 02Insight Tag and Conversions API setup
- 03Thought-leadership and offer creative
- 04Lead form design and CRM integration
- 05Lead quality review with your sales team
KPIs we track
- Cost per qualified lead
- Lead-to-opportunity rate
- Account engagement
- Pipeline value
How we optimize
Narrow is expensive
We balance precision with audience size so costs stay reasonable.
Value before ask
Guides, benchmarks and webinars convert better than “book a demo” to a cold audience.
Close the loop
Leads flow into your CRM and sales feedback steers targeting toward real opportunities.
Account focus
For ABM, we track engagement by company, not just by individual click.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.