Demand Gen.
Create demand on YouTube, Shorts, Discover and Gmail — before people search.
Demand Gen campaigns show visual, scroll-stopping ads on YouTube (in-stream, in-feed and Shorts), Discover and Gmail. They reach people who are not yet searching for you, then turn that interest into site visits and conversions. It is Google’s answer to social advertising.
Role in the funnel
Discovery → Consideration
Best for
- Launching new products or categories
- Filling the top of the funnel for Search
- Video-first brands
- Retargeting with richer creative
Formats & audiences
Demand Gen
YouTube & Shorts video
Vertical, square and horizontal video in in-stream, in-feed and Shorts placements.
Image & carousel ads
Visual formats in Discover and Gmail with clear headlines and calls to action.
Product feeds
Attach a Merchant Center feed to turn inspiration into product browsing.
Lookalike segments
Expand from your customer lists to people with similar profiles.
Custom & remarketing audiences
Combine search intent signals with people who already engaged with your brand.
What's included
- 01Audience plan with lookalikes and custom segments
- 02Video and image creative built for each placement
- 03Channel controls and placement reporting
- 04Conversion and engaged-view tracking
- 05Brand lift and search-volume monitoring
KPIs we track
- Reach & view rate
- Engaged-view conversions
- Cost per conversion
- Brand search lift
How we optimize
Creative per surface
Shorts, in-feed and Gmail need different openings — we produce for each instead of resizing one asset.
Seed audiences well
Lookalikes are only as good as the customer list they start from.
Measure the halo
We track branded search and direct traffic, because demand created here often converts elsewhere.
Patience on learning
Stable budgets and enough conversions let the campaign learn before we judge it.
Proof in practice
Case Study
Channels
Other channels
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.