Solutions
Lead Generation B2B.
A steady flow of qualified leads — not a spreadsheet of names.
B2B buyers research long before they talk to sales, and several people sign off on every deal. We build a multi-channel system that attracts the right companies, qualifies them, and hands sales a pipeline they can actually close — measured from first click to signed contract.
Sound familiar?
Is your pipeline leaking leads?
Ad spend brings leads, but most are the wrong company, role or budget.
Sales still prospects by hand — there is no steady inbound flow.
Nobody knows which channel produces deals, so budget follows gut feeling.
Leads arrive but wait days for a reply, and go cold before anyone calls.
A different approach
Lead volume vs. pipeline quality
Most programs optimize for cheap leads. We optimize for leads that become revenue.
Chasing lead volume
- ✕Success measured by number of form fills
- ✕One channel, one campaign, one offer
- ✕Leads exported to a spreadsheet
- ✕Marketing and sales blame each other
- ✕Cost per lead looks good, cost per deal does not
Building pipeline
- Success measured by qualified leads and deals
- Paid, search, content and LinkedIn working together
- Leads scored and routed into a CRM instantly
- A shared definition of a qualified lead (SLA)
- Cost per opportunity and pipeline value tracked
The lead engine
Four stages, one connected system
Target
Define the ideal customer profile and the accounts worth winning.
Attract
Search, LinkedIn, Meta and content bring decision-makers in.
Qualify
Forms, scoring and fast follow-up separate buyers from browsers.
Close & learn
Sales feedback flows back to sharpen targeting every week.
- 01
Target
Define the ideal customer profile and the accounts worth winning.
- 02
Attract
Search, LinkedIn, Meta and content bring decision-makers in.
- 03
Qualify
Forms, scoring and fast follow-up separate buyers from browsers.
- 04
Close & learn
Sales feedback flows back to sharpen targeting every week.
Buying committee journey
Reaching every person who signs off
In B2B, the user, the influencer and the budget owner need different messages at different times.
Educate
Problem aware
Articles, short videos and SEO pages on the problem.
Guide
Solution research
Guides, comparisons, webinars and benchmarks.
Prove
Shortlist
Case studies, references and product demos.
De-risk
Decision
Proposals, ROI estimates and consultations.
Grow
Expansion
Onboarding, account reviews, upsell and referral.
Channels we combine
A multi-channel lead system
No single channel carries a B2B pipeline — when one slows down, the others keep leads flowing.
Google Search
Capture companies already looking for your solution.
- Intent-based keywords
- Competitor & category terms
- Offline conversion import
LinkedIn Ads
Reach decision-makers by title, industry and company size.
- Lead Gen Forms
- Document & thought-leadership ads
- Account-based targeting
Meta & Zalo
Lower-cost reach and retargeting in the Vietnamese market.
- Lead ads with qualifying questions
- Retargeting site visitors
- Zalo OA follow-up
SEO & content
Pages and articles that keep generating leads for free.
- Solution & industry pages
- Case studies
- Downloadable guides
Landing pages & forms
Conversion-focused pages for every offer.
- CRO landing pages
- Smart, short forms
- Calendar booking
CRM & sales enablement
Leads routed, scored and followed up fast.
- CRM setup & lead routing
- Lead scoring
- Marketing–sales SLA & dashboard
Roadmap
From audit to a predictable pipeline
- 1
Weeks 1–2
ICP & audit
Ideal customer profile, offer review, tracking and CRM audit, competitor scan.
- 2
Weeks 2–4
Foundation
Landing pages, forms, conversion tracking and CRM routing ready before spend.
- 3
Months 2–3
Launch & test
Channels launched in parallel, offers and audiences tested weekly.
- 4
Month 4+
Scale what closes
Budget moves to the channels producing opportunities, not just leads.
What you get
- Ideal customer profile & offer strategy
- Multi-channel paid campaigns
- SEO pages and B2B content
- Landing pages and lead forms
- Conversion & offline conversion tracking
- CRM setup, lead scoring and routing
- Marketing–sales SLA
- Live pipeline dashboard
- Monthly review with your sales team
What we measure
- Cost per qualified lead
- Lead-to-opportunity rate
- Cost per opportunity
- Pipeline value
FAQ
Common questions
How fast will we see leads?+
Paid channels usually bring the first leads within the first weeks after launch. SEO and content take longer but lower your cost per lead over time.
How do you make sure leads are qualified?+
We agree a definition of a qualified lead with your sales team, add qualifying questions to forms, score leads in the CRM and review quality every month.
Is LinkedIn worth it in Vietnam?+
For B2B, export and high-value services, often yes — the targeting is precise even if clicks cost more. We test it against Search and Meta and keep what produces opportunities.
Do we need a CRM?+
A simple CRM makes follow-up much faster and lets us optimize toward deals. If you do not have one, we recommend and set up a tool that fits your team size.
Let's begin
Let's find where your growth is leaking.
Most agencies wait for a brief. We start with an audit. In 45 minutes, we review your brand and ad accounts and show where budget is being lost — before you commit to anything.
- 01Brand, campaign & tracking review
- 02Benchmark against your industry
- 03Three quick-win growth opportunities
Your Digital Ally, Always.