In a commoditized category, demand has to be built — not just bought.
A building-materials manufacturer selling through a dealer network needed its own channel for inbound demand from contractors, designers and homeowners.
- Industry
- Building Materials
- Engagement
- 10 months
- Service
- SEO & Performance
- <0k
- VND cost per lead
- 0
- leads per month
- 0+
- keywords ranking #1 on Google
01 · Challenge
Create a direct, measurable source of leads in a B2B2C category where products look alike and dealers own the customer relationship.
02 · What we did
A 10-month program: performance lead generation, a long-term SEO program, a new corporate website, and brand awareness campaigns.
03 · Result
Cost per lead under 10,000 VND, 170 leads a month, and more than 60 core keywords ranking top 1 on Google.
Services used
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