The biggest season of the year. Every KPI delivered above 100%.
A two-month Tết 2026 digital campaign built around the emotional side of the holiday — with enterprise-grade reporting.
- Industry
- Banking & Finance
- Engagement
- 2 months
- Service
- Performance Marketing
- 0/11
- KPIs achieved above 100%
- 0.00%
- Demand Gen delivery
- 0.00%
- Engagement delivery
01 · Challenge
Deliver a full-funnel Tết campaign across 11 tracked channels with strict brand control, daily KPI tracking and transparent spend reconciliation.
02 · What we did
Full-funnel media execution across Meta, Google, YouTube and TikTok, with daily optimization, KPI monitoring and reconciled spend reporting.
03 · Result
All 11 KPIs achieved above 100% — Reach 100.41%, Engagement 101.08%, Demand Gen 102.18%, TikTok Traffic 100.55%. Full delivery, no exceptions.
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